Os estágios do empreendedorismo social no projeto Gastromotiva
DOI:
https://doi.org/10.7769/gesec.v13i2.1256Palavras-chave:
Estágios. Empreendedorismo Social. Projeto GastromotivaResumo
A sociedade civil tem buscado por meio do empreendedorismo social soluções inovadoras e sustentáveis. O projeto Gastromotiva surge com o intuito de tirar indivíduos da condição de excluídos socialmente por meio da capacitação em gastronomia. Neste contexto, este estudo tem por objetivo analisar os estágios de desenvolvimento do empreendedorismo social no projeto Gastromotiva. Optou-se por um estudo de abordagem qualitativa e caráter descritivo. Os resultados demonstraram que a Gastromotiva passou por todos os estágios de desenvolvimento do empreendedorismo social. A identificação de oportunidades ocorreu após a visita do fundador a uma favela, quando ele sentiu que havia potencial nos indivíduos que lá viviam. A avaliação de oportunidades, começou quando o fundador avaliou utilizar seus conhecimentos e a rede de contatos que possuía para iniciar um empreendimento social naquela localidade. A formalização de oportunidades, desenrolou-se por meio do aprimoramento das atividades, definindo os princípios norteadores do projeto, os valores, o enquadramento jurídico da atividade, bem como a questão dos voluntários do projeto. A exploração de oportunidades, ocorreu de forma natural no projeto, pois os resultados iniciais atraíram outros empreendedores que formaram redes, parceiros que proporcionaram o aporte de recursos financeiros, materiais e de estruturas, o que possibilitou que o projeto se expandisse. E quanto ao último estágio do empreendedorismo social, o escalonamento de oportunidades, foi por meio do desejo do fundador que se criou uma tecnologia social capaz de ser replicada em outros contextos, proporcionando mudança e criação de oportunidades para indivíduos de outras localidades.
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Gastromotiva. Disponível em: http://www.gastromotiva.org. Acesso em: 13 Jan. 2021.
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