Comparação das Práticas Ambientais nos Hotéis da Galiza e do Norte de Portugal

María Dolores Sánchez-Fernández, Alfonso Vargas-Sánchez, Paula Remoaldo

Resumo


Na presente pesquisa pretendemos estudar a articulação da Teoria Institucional e as práticas ambientais nos hotéis de três, quatro e cinco estrelas, localizados na Galiza (Espanha) e no Norte de Portugal. Para o desenvolvimento desta pesquisa, pretendemos responder às seguintes perguntas: existe uma configuração institucionalizada em hotéis de três, quatro e cinco estrelas situados na Galiza e Norte de Portugal, que influencia o desenvolvimento de práticas ambientais? E quais dos mecanismos propostos pela Teoria Institucional exerce uma maior pressão sobre o desempenho ambiental na nossa unidade em estudo? Para esse efeito propomos quatro hipóteses e acreditamos que a Teoria Institucional é uma abordagem válida que tenta explicar o comportamento das organizações. Como principal resultado desta investigação sobressai que a nossa unidade de estudo está incorporada num ambiente institucional claramente marcado por pressões coercitivas e normativas.


Palavras-chave


Teoria Institucional; Hotel; Legitimidade; Ambiente; Isomorfismo

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DOI: https://doi.org/10.7769/gesec.v7i2.577

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Direitos autorais 2018 María Dolores Sánchez-Fernández, Alfonso Vargas-Sánchez, Paula Remoaldo

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